Written essays have been a standard component of university admissions applications for a long time. While we still remain passionate about the value that video delivers over traditional written essays, we also know that there is a lot of value in reviewing written responses from your applicants.
After speaking with admissions teams across North America, we kept hearing the same two things: these essays are almost always perfect and do not necessarily represent the communication skills of the applicants, and the concern that these essays may not even be written by the applicants.
This feedback inspired us to create something amazing.
Introducing Timed Written Responses
Today we're excited to announce a new feature we've been working on for a long time -- timed written responses.
As students complete their interview on Kira, they can now receive a mixture of not just video, but also written questions. When a written question appears, the students can type their answer directly into the interface and submit it alongside their video responses.
The combination of video and written responses provides an in-depth look at the student's verbal and written communication skills. Plus, since this is all happening in a secure environment, you know the responses you're reviewing were actually written by your applicants.
Check out the video below for more information:
Here are the important details:
- Available starting December 2014 for clients who have integrated Kira with their CRM
- Available to non-integrated clients starting January 2015
As usual, if you have any questions or feedback, leave it in the comments below, contact us, or reach out to your Client Success Manager.