Higher Education Admissions Report 2025

Insights from a comprehensive survey of 145 admissions professionals

What you’ll learn

What matters to admissions professionals

From academic metrics to personal qualities, see how admissions professionals are redefining what makes an applicant stand out.

Average acceptance rate & yield rate by vertical

Get a behind-the-scenes look at how acceptance rates, yield rates and priorities differ across programs including insights specifically for business, medicine, nursing, dentistry, pharmacy and heath science.

Where AI fits in the future of admissions

See how admissions professionals are considering AI from streamlining operations and improving candidate experience to addressing new concerns about ethics and authenticity.

Stats Behind the State of Admissions

55.6%
of programs received more applications than 2024
70.8%
of admissions professionals identified interview performance as a key factor in admissions decisions, ranking it even higher than GPA
28.5%

of programs are considering utilizing AI or predictive intelligence in their admissions processes by 2025

Get the insights shaping admissions in 2025