The Ivy Dean, an admissions consulting service founded by Drusilla Blackman, former Dean of Admissions at Harvard and Columbia, is making headlines in higher education this week with a new online course designed to help students secure spots in top colleges.

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Reputation is the holy grail of recruitment in business education. The moment your school is known as the first, best, highest value, leading, smartest, most diverse program, by some ranking, that title is all your over banners, website landing pages, brochures, and inserted into the Dean’s speeches and recruitment presentations.  (more…)

It’s time to open the envelope.

Higher Ed Recruitment Video Best of 2015

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Higher Ed Recruitment Video Best of 2015

The Academy Awards have been honoring the best in cinematic achievement since 1929, but despite our best efforts, they continue to ignore our cries to include the efforts of higher ed’s marketing and recruiting teams for best college marketing videos.

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For the majority of business programs, competing with a top business school is almost as hard as getting into one. Aspiring MBA students dream of Harvard, Yale, and INSEAD, because of their long-standing histories and distinguished reputations, but in reality they can still get an excellent, career-changing education from hundreds of newer, smaller, or lesser-known schools.

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A new report released by Harvard’s Making Caring Common project advocates for an overhaul of the way colleges assess students. Turning the Tide marks the first time that over 80 higher education institutes have come together for sweeping change in admissions.

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GMAC reports that over 80% of MBA applicants use a school’s website when deciding which school to attend. Setting up elaborate landing pages, creating user-friendly and mobile-responsive viewbook microsites, and developing a social media voice are all initiatives that leading universities have tackled in the last decade.

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We asked our clients to submit their favourite applicant "horror stories" and we were blown away by the number of entries we received.

We've read and heard some absolutely crazy stories. Some made us laugh, some made us shudder, and others just left us plain confused.

This Halloween we've got our picks for the top 13 applicant horror stories we heard from admissions teams.

Nightmare in the Admissions Office: 13 Applicant Horror Stories

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