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How to maintain student interest from apply to admit to enroll
How do you not only attract, but enroll top students? Here are some strategies to get decisions back faster and...
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Legacy Preference in Admissions: Pass It Down or Shut It Down?
Explore the controversial admissions preference towards legacies from the perspective of supporters and opponents.
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6 Creative Ways To Deliver Acceptance Offers
With the average student applying to at least eight college programs, it can make or break your enrollment targets if...
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Creating Value Post-Offer: Strategies to Secure Top Applicants
As consumers, we love trying things before buying them. Think about it: You likely wouldn’t buy a car without test...
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Yielding Top Talent: A Q&A With Yale School of Management
Editors Note, April 2018: Since this interview, Melissa has taken on a new role Assistant Dean, Management Master’s Programs. Critics are...
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How Schools Can Use Video to Inspire Enrollment
Yield management is a critical part of a school’s enrollment strategy, but unlike recruiting and admissions techniques, it’s talked about far...