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Legacy Preference in Admissions: Pass It Down or Shut It Down?
Explore the controversial admissions preference towards legacies from the perspective of supporters and opponents.
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6 Creative Ways To Deliver Acceptance Offers
With the average student applying to at least eight college programs, it can make or break your enrollment targets if...
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Creating Value Post-Offer: Strategies to Secure Top Applicants
As consumers, we love trying things before buying them. Think about it: You likely wouldn’t buy a car without test...
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Yielding Top Talent: A Q&A With Yale School of Management
Editors Note, April 2018: Since this interview, Melissa has taken on a new role Assistant Dean, Management Master’s Programs. Critics are...
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How to Maintain Student Interest from Apply to Admit to Enroll
Recruiting and admissions are a lot like farming. You scatter seeds through marketing efforts and events, grow and care for...
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How Schools Can Use Video to Inspire Enrollment
Yield management is a critical part of a school’s enrollment strategy, but unlike recruiting and admissions techniques, it’s talked about far...