Although video interview platforms and Kira’s holistic admissions solution both offer a way to see applicants through video, that’s about where the similarities stop.

Kira is different from video interview platforms in four key ways:

1. Kira assessments are structured

The main difference between Kira and video interview platforms like Zoom is that the Kira platform provides schools with a system and structure for interviewing applicants. Interviews can also be conducted asynchronously, with Asynchronous Assessments, or in real-time with Live Interviewing.

Through Asynchronous Assessments, you can record your interview questions one time, and send thousands of applicants to an entirely school-branded experience built just for them.

Your team also has the opportunity to make a lasting impression on applicants with welcome and closing videos, as well as questions recorded by people from your school's community. Kira then invites all of your applicants to complete the on-demand assessment before your deadline.

Unlike a video conference, which offers conversational flexibility, neither the interviewer or interviewee can go off of the structured “interview agenda” and ask follow-up questions. What you do ensure, however, is that every candidate gets the same experience and you don’t risk the interview going off track and running overtime.

Worried about missing the ability to probe during a conversation? Kira also has the ability to nest and sequence a series of video questions to explore and capture a single concept.

Live Interviewing is great option if real-time conversation is the goal. With Live Interviewing, your interview tools and processes are all unified into a single platform, whether you're conducting one-on-one, panel, or Multiple Mini Interviews (MMIs).


2. Kira includes the option for timed-written questions

Written communication skills are so vital in all academic disciplines. Through Kira, you can mix in timed written questions that enable students to showcase their written voice in addition to their video responses.

Timed written responses provide an opportunity to have students give an authentic writing sample, show how they work through a problem, or solve a technical question. Kira also offers an integration with Turnitin to validate the originality of an applicant's response.

3. With Kira, applicant assessment is built-in

The reviewer experience in Kira Talent is designed for admissions teams.

Your admissions committee can review responses on their own time, from anywhere, add their notes, and rate applicants on a pre-established rubric. The structured interview process from the applicant questions through to reviewer feedback helps reduce bias and ensure consistency across applicants

The platform combines committee members' feedback to show you all of the feedback in one place and will equip you for that next committee meeting.

4. With Kira, coordination and management is automated & organized

Kira keeps track of your applicants’ progress through the process, so you don’t have to.

You can see a full dashboard of your candidate pipeline showing where applicants are in the process. You can send reminders to applicants to ensure they complete their assessments.

Once they’ve submitted responses, you can assign your team of reviewers to evaluate an applicant's submission.

Say goodbye to spreadsheets.

Unless you still want a spreadsheet... we can export those for you too.

Next, read: Taking your admissions interviews online? Here’s why you need Kira